Why a fully autonomous CRM?

Kaveen Jayamanna
September 27, 2023
Account managers

Why a fully autonomous CRM?

Let's face it, if you're in sales, the last thing you want to do is spend precious time updating your CRM. It's a necessary evil, but it's clunky, time-consuming, and distracts you from what you do best - selling.

Imagine a world where your CRM updates itself. A world where you can focus on closing deals and building relationships, while a smart system takes care of the rest. Sounds like a dream? Well, it's about to become a reality.

Enter Touchbase, a revolutionary startup on a mission to create a fully autonomous CRM that you never have to touch.

Goodbye, manual updates!

CRM systems have been around for over 40 years, and while there have been attempts to automate the process, they've often fallen short. Traditional automation tools are slow and complicated, requiring a tech stack and a learning curve that most sales reps don't have the time or patience for.

These tools are rule-based and pattern-matching, meaning they don't truly understand the sales data and can only follow instructions blindly. The result? A system that sticks to the script and lacks the ability to reason or make decisions based on the data at hand.

A New Era with Large Language Models (LLMs)

But the world has changed with the rise of Large Language Models (LLMs). LLMs can understand the semantic meaning of text, answer questions about the data, and use methodical reasoning to make decisions.

While some argue that full autonomy will only be possible with Artificial General Intelligence (AGI), the truth is, we're closer than you think. While there are still challenges to overcome in areas like autonomous driving and cancer treatment, sales CRM is a different ballgame.

Unlike programming a self-driving car, which involves hundreds of thousands of scenarios, sales CRM is a relatively low-knowledge task (note: we're not considering customer interactions here). Managing your CRM doesn't require advanced degrees or specialized training, just a high school diploma. Plus, the cost of a mistake in sales is much lower than in autonomous driving.

The Future is Now

The reality is that sales CRM is primed for full autonomy, and it's happening sooner than you think. Within the next two years, you'll have a CRM that automatically updates leads after every interaction, sets up calendar invites, schedules Zoom calls, sends reminders, and prospects leads, generates personalized messages for outreach, moves prospects through the deal flow, and generates performance reports and insights.

In other words, the only time you'll need to touch your CRM is to look up a contact or check your sales performance.

Touchbase is Leading the Way

Touchbase CRM is already paving the way towards this exciting future. We've achieved the first step to autonomy by fully automating data entry. Our system listens to your sales conversations and updates the CRM without any human intervention.

If you're ready to say goodbye to manual updates and hello to a hassle-free CRM experience, check out trytouchbase.com. Your future self will thank you.

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